Welcome to the new Luminous Lines Creative! There is a lot of happy dancing going on over here since this site launch has been a long time coming. I think I announced that I am in the process of rebranding a million and a half times in the last couple of years. It was finally hiring a developer that forced me to get serious and stop messing around.
BLOG // Like everything else, this blog has also been well overdue. I felt for a long time, I never really knew who my audience was and what people wanted to read. Since my new platform is “Built on Authenticity”, I feel like a huge weight has been lifted. Instead of writing about what I think people want to hear, I now plan on staying true and really speaking about the topics that resonates with myself and brand. What can you expect? Artist profiles, studio tours, brand launch details, and lettering tips and tricks. Also, I’ll include stories of running a business while being a mom and wife. On some of my toughest days, this is what I desperately seek to read from other likeminded ladies.
SERVICES // Luminous Lines has been around for over three years now. The second year in business was fully booked with non stop wedding stationery jobs with the occasional website and logo. While I still enjoy this type of work, deep down I knew that I am not a Jill of all Trades. It’s time to fine tune my services to what made the most sense – lettering, business branding and workshops.
MISSION & PLATFORM // Brands Built Authentically with Purpose and Passion. This isn’t just a catchy tag line, this is the “Why” behind the “What”. In an oversaturated market, it’s now more challenging than ever to stand out with a unique and purposeful brand, but it’s possible. One of my favorite design related quotes is that of the late Steve Jobs: “Design is not just what it looks like and feels like. Design is how it works.” I feel that moving forward, it is my job to help guide my clients in the direction that will most benefit them in the long run. In regards to authenticity – while it is pretty impossible to reinvent the wheel, it is possible to design a brand that is truly you. Wear it because it fits, not because everyone else is wearing it.