Heather is an insanely talented photographer that has raw talent that can’t be reproduced. When we started working togheher, her main goal was to narrow down her reach to a specific clientel. Since I felt that most of Heather’s work speaks for itself, I felt it was important to choose a color palette and design identity that mimicked the organic and moody vibe. To accomplish this, we used clean leans, natural tones accompanied with scattered hand lettering and illustrations.
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